The obvious yet consistent disconnect between most creators and their art is in the delivery of art to an Audience. "Marketing" is a word that many artists stomach with a sense of homegrown Facebook posts, but marketing and promotion is an art unto itself and few do it at the level of Kimberly Sinclair. Her company Spincount (https://www.spincount.ca/) has been named Company of the Year for over 10 years by the East Coast Music Association and Music Nova Scotia. This week's conversation touches upon the unique qualities involved in making marketing work, and specifically, the additional challenges that have arisen due to COVID-19.
Kimberly's Company - https://spincount.com